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NEWS ARCHIVES
04/18/2013
Watch the Road Releases New Public Service Announcement
Watch the Road is proud to announce their new public service announcement is here!
Now, more than ever, distractions can threaten our personal well-being and the safety
of others. Watch the Road partnered with El A Entertainment to show the dangers of distracted driving
and to emphasize Watch the Road's campaign message, "Be Aware. Move With Care." If you would like to
see more of the public service announcement, it will be airing on CBS2, KCAL9, and Time Warner until June. Click on
LADOT's Official Youtube
Page to check out the exclusive public service announcement. Enjoy!
03/29/2013
LADOT Partners with Various Organizations for Traffic Safety
LADOT has partnered with various organizations to advocate traffic and pedestrian safety. LADOT's "Watch the Road" is
currently working with San Pedro Elementary School, the Los Angeles Neighborhood Initiative, and the Department of Recreation and Parks
for the Spring into Health: A Health and Fitness Festival.
Watch the Road is assisting in San Pedro Elementary School's Health Fair on Saturday, April 13th.
Watch the Road is partnering with the school along with Saint Vincent's Medical Center to organize the event.
Some of the free services are as follows: Registration for screening mammogram, dental screenings, body
fat analysis, and blood pressure screenings. In addition, an Asthma program and Zumba class will be
offered as well as a traffic safety presentation presented by LADOT.
The Los Angeles Neighborhood Initiative provides an exciting event for the community to attend.
This event gathers neighborhood leaders and community developers in order to provide information
to the public. This year, the 11th Annual LANI Community Forum will be on Thursday, June 20th at
the University of Southern California. Watch the Road will provide materials and be featured on a
transportation panel at the event.
The Department of Recreation and Parks will hold its 3rd annual Spring into Health: A Health and
Fitness Festival on Sunday, April 7th. The event will feature health screenings, Earth Day activities,
cooking demonstrations, and entertainment at the Martin Luther King Jr. Recreation Center. Watch the Road will
attend, distribute materials, and inform the public about the Program. 01/31/2013
Watch the Road Launches New Media Campaign
LADOT's "Watch the Road" program launches a new media campaign on Monday, February 4th. Sixty-four LADOT DASH Buses and
ten Santa Monica Big Blue Buses will debut Watch the Road's new messages, "Be Aware. Walk with Care," and "Be Aware.
Drive with Care." On February 11th, the new messages will also appear on CBS Outdoor bus shelters, rails, and buses in
Century City. The media campaign's purpose is to caution pedestrians and drivers about safety at intersections. The messages incorporate
continental crosswalks, which LADOT has been installing within the city since December. Continental crosswalks cause fewer accidents and are more
visible to drivers.
Watch the Road is currently working with producer Rick Gil De Montes to create a 30 second public service announcement.
Stay tuned for more coverage and details pertaining to the much anticipated PSA. 01/23/2013
Watch the Road Joins Dolores Huerta Elementary School for LA Opera Show
The Watch the Road team once again participated in the Opera Walk hosted by
Councilwoman Jan Perry's office. Thanks to excellent support provided by the Department
of Transportation's Bureau of Traffic Control, and the LAPD, the walk was a great success.
Over 350 students from Dolores Huerta Elementary walked to the Santee Educational
Center's auditorium to see the "Magic Dream" put on by the LA Opera.
Back to top 12/14/2012
Watch the Road Launches New Pedestrian Crosswalk Campaign
LADOT will kick-off new continental crosswalks at the Continental Crosswalk Launch Press Conference on December 17th. Funded by Measure R, the installation of the continental crosswalk at 5th and Spring Streets unveils a pedestrian crosswalk program. Further, 50 of the highest pedestrian-related collision intersections will be converted into continental crosswalks in order to improve pedestrian safety and reduce collisions, injuries, and fatalities. The implementation of 53 intersections should be finished by March 2013. Eventually, LADOT would like to make continental crosswalks a standard for all marked crosswalks in the city.
In order to further educate the public about practicing safe habits at crosswalks, Watch the Road will launch a public service campaign in January 2013 by using posters, billboards, bus stop shelter ads, and bus panel ads to display the message: Be Aware: Move with Care. Watch the Road better educates schools, neighborhood councils, and the larger community about pedestrian and traffic safety. Back to top 12/05/2012
Watch the Road Gives You Holiday Shopping Safety Tips!
The Department's Watch the Road program wants to remind the public that Christmas season is one of the busiest times of the year.
Along with Christmas festivities comes fast-paced shopping days to buy gifts for loved ones. This year, many of the shopping centers
will be open late, which calls for additional pedestrian and traffic safety precautions. Thanks to the support of the Departments
Parking Enforcement and Traffic Control Group, 50 traffic officers will be deployed at many of the city's high-volume intersections
near shopping centers. Each year, LADOT officers expedite vehicle and pedestrian traffic during the time of year before the holidays
so shoppers can move about safely and quickly. We encourage everyone to be patient and considerate with other as the Holiday
Shopping season approaches. The following tips can help you be more careful, prepared and aware during the holiday season:
1. Always stay alert. During the holiday shopping season everyone is always rushing and preoccupied with many things.
Remember to obey all pedestrian safety rules including traffic lights and signs.
2. When possible, shop during daylight hours and park in a well-lit highly trafficked area of the mall parking lot.
3. Educate our kids on what to do if you get separated from each other. (The best advise it to instruct your child to look for
a security guard, police officer or go to the customer service
desk where people are trained to help).
4. Avoid overloading yourself with packages. It is important to have clear visibility and freedom of motion to avoid mishaps.
5. When shopping with older children, designate a meeting spot in case someone gets lost.
6. If crowds are obstructing the right away and causing a safety hazard for drivers, be sure to report the problem to prevent any injuries.
7. Do not rush while in traffic. It creates longer car lines and further frustration. Plan ahead where you would like to shop so you can
save time and preserve gas.
Happy Holidays! Back to top 10/31/2012
Don't be 'tricked' into complacency, especially while driving in residential neighborhoods where pedestrians and bicyclists may be out and about on Halloween. Instead, 'treat' yourself to distraction-free driving by not using a cell phone to talk or text while operating a vehicle; lower your car radio volume or music producing handheld device; and ask any companions in your vehicle to help pay special attention to your surroundings and the children. Be sure to Watch The Road, but more importantly be sure to follow these additional guidelines in order to make your halloween more enjoyable!
1. Adults should accompany children to make sure safety rules are followed.
2. Cross streets only at intersections and look both ways before crossing a street.
3. Walk within crosswalks.
4. Wear white or reflective clothing so that costumes are bright enough to be seen at night by motorists.
5. Add reflective tape to bags to collect treats.
6. Choose costumes that are flame-retardant.
7. Children should carry flashlights.
8. Walk in well-lit areas.
9. Remove any masks before crossing streets.
10. Look before crossing driveways to make sure vehicles are not backing up.
11. Never cross a street in the middle of the block or between parked vehicles. Happy Halloween! Back to top 10/05/2012
LADOT participates in "International Walk to School Month" by working with elementary schools to promote
the benefits of walking to school, such as healthy living and the reduction of pollution. Walk to School month kicked off on Wednesday, October 3, 2012 and will continue
throughout the month. LADOT partnered with Councilwoman Jan Perry to host three "Walk to School" events in South Los Angeles at
Accelerated Elementary School, Main Street Elementary School, and Trinity Elementary School. Also, the City of Los Angeles held a council meeting in honor of International
Walk to School Month and presented a resolution to each school that participated in the events. In continuation of the International Walk to School Month, LADOT will make pedestrian safety
presentations and distribute safety materials at school assemblies. LADOT educates students about traffic safety
as part of their Safe Routes to Schools program. For more information on "International Walk to School Month"
go to: Official iWalk Website.
08/03/2012
The City of Santa Monica is promoting Watch the Road campaign messages to raise public awareness at their upcoming pedestrian safety event
next week. In collaboration with the Santa Monica Police Department, the city will host its annual
National Night Out event on Tuesday, August
7, 2012. LADOT has partnered with the City of Santa Monica for a number of years, utilizing the Big Blue Bus line to campaign messages each
year. This will be the first time Santa Monica adopts several of the department’s campaign messages for their own
pedestrian safety campaign.
LADOT looks forward to working with Santa Monica for many years to come.
06/25/2012
The Watch the Road program has been nominated for a Local Area Emmy Award for its Public Service Announcement (PSA) “Be Do Live”. The PSA
focuses on a young girl lecturing a classroom of adults on the benefits of living a safe and healthy lifestyle. This is LADOT’s third time being
nominated for a Local Area Emmy Award in the past 8 years since the program was created. Staff worked with local production agency El A
Entertainment to create, write, and direct the shoot. The Watch the Road team hopes to continue its tradition, and win its third Emmy from its
third nomination. Awards will be presented on August 11, 2012.
Be sure to check out "Be. Do. Live." on Youtube
06/25/2012
LADOT Traffic Officer, Sgt. Raul Mazariego, spoke to a large crowd of students and parents about the importance of traffic safety, and how
they can help to keep their children safe. Sgt. Mazariego emphasized the importance of being safe around schools, especially when picking up and
dropping off their kids. Accidents happen all the time when parents are in a rush in the morning, and kids don’t pay attention to traffic. It is
important for parents to understand this, and to be extra cautious when picking up and dropping off kids at school. Watch the Road provided
educational materials, which included notepads, pens, KidSteps safety brochures, and Watch the Road messages to all in attendance.
LADOT has put together a brief video highlighting the event. Follow the link below to check it out!
06/07/2012
On Saturday June 2, the Watch the Road team led it’s first “Build a Bike” workshop at Normandie Elementary. With the collaborative support
of the school officials, DOT staff, Tana Ball with Yes Sports, and Primo’s Bike Shop, fourteen students with their parents had the opportunity
to assemble fourteen bicycles donated to the school as part of the Safe Routes to School program. The students were selected to participate in
the program in recognition for their excellent attendance throughout the school year. The Build a Bike workshop not only supports their
excellent achievement, but provides both the parents and students the chance to assemble the bikes and encourage them to ride safely. To insure
each of the bikes were properly assembled, a representative of a local bike shop inspected each bike.
Students were recognized the following Monday at an assembly in front of the entire school where they were given the new bicycles, helmets,
and reflectors. Normandie Principal, Dr. Ortiz, addressed the students, emphasizing the importance of school attendance, and living a safe and
healthy lifestyle. LADOT traffic officers attended the assembly, and taught students the rules of the road, and the way to properly wear a
helmet. Normandie’s coordinators helped to make this a beneficial and memorable event, which the Watch the Road team looks forward to
participating in the future.
04/05/2012
The Watch the Road team is launching its Spring 2012 media campaign with a brand new campaign message (featured above) and a new Public
Service Announcement (PSA). WTR will be launching the new campaign during the month of April in coordination with Distracted Driving Awareness
month. CBS Outdoor will be displaying messages throughout Los Angeles on various bus shelters, and in Metro buses around the city beginning
Monday April 9. KTLA will also air WTR PSA’s beginning that same day, and will be putting together a contest with Normandie Elementary later in
the month. LADOT is collaborating with Time Warner Cable to create the new PSA, which is set to be aired at the end of April 2012, and will
offer viewers our educational materials through Video on Demand (VOD).
Watch the Road’s latest message was designed by our team with the goal to promote kids and adults staying alert while driving, walking, or
riding. This new message will be featured not only through the new WTR media campaign, but also with the City of Santa Monica, and West
Hollywood. The City of Santa Monica will be featuring the messages on their Big Blue Bus line, while West Hollywood plans to post the messages
on street signs throughout the city. LADOT is also giving out the Watch the Road traffic calming lawn signs to the Los Angeles Council District
Offices to be distributed to its constituents. Be sure to contact your District Office if you think you might be interested.
If you are interested in receiving FREE Watch the Road educational materials please send an e-mail to one of the following addresses:
Luz Echavarria: luz.echavarria@lacity.org
Eric Wright: eric.wright@lacity.org
2/23/2012
The Watch the Road (WTR) team was contacted by California Active Communities Department of Public Health Officer, Sarah
Underwood, about a month ago after learning about the program. Ms. Underwood conducted an interview with WTR Project Manager,
Luz Echavarria, to get the full story on the programs beginning and how far it has progressed since that time. The article
discusses the WTR program’s development as a Safe Routes to School (SRTS) program which began in West and South Los Angeles.
This is the first profile that has been done on a Los Angeles County Safe Routes to School Program.
The article can be found on the California Active Communities website under the tab for “Success Stories” (follow the link
below). The tab also features four other success stories from different agencies in California which have implemented successful
Walk to School Days. Be sure to check out the articles and learn how you can get involved with California’s Walk to School Day.
1/19/2012
The Watch the Road team once again participated in the Opera Walk hosted by Councilwoman Jan Perry’s office.
Thanks to excellent support provided by the Department of Transportation’s Bureau of Traffic Control, and
the LAPD, the walk was a great success. Traffic safety training was conducted by the Watch the Road team for
all attending the field trip. This year, 350 students from San Pedro Elementary walked down about three blocks
to the Santee Educational Center’s auditorium to see the "Magic Dream"put on by the LA Opera.
The safety training took place one day prior to the event, on January 18, for all 350 third through fifth
grade students participating in the field trip. On the day of the event, LADOT provided four Traffic Officers
spread across the route from San Pedro Elementary to Santee Educational Center to ensure the students safe arrival.
The LA Opera put on a great show, and was followed by Jan Perry addressing the students and teachers.
12/2/2011
Throughout the beginning of the 2011-2012 school year, the Watch the Road team has been meeting with schools to get a better sense of their
traffic issues and concerns they have. In order to do this, our staff has been attending parent meetings to discuss the program, and find out
specific issues with each school. At every meeting, each parent is given the opportunity to fill out a survey with some questions regarding transportation
to and from school. We are interested to see how many students are walking and biking to school, along with parents concerns as to why or why not
they would allow their children to walk and bike.
In the months of October and November, we attended parent meetings and events at six different schools and collected over 200 surveys. We found
out that the majority of students (73%) live within 2 miles of the schools they attend and as a result most of them choose to walk to school
everyday (59%), and about 75% of parents say that their kids walk to school at least a few times during the week. This is a great number of
students walking as this leads to less congestion in the mornings and afternoons outside of the school, and is helping to keep students healthy.
We were also able to see that although over half of parents say their child owns a bike, only 5% say that they use it to ride to school. The main
reasons for this are due to parent concerns with unsafe drivers in the neighborhoods, and the student’s lack of safety equipment and education for
bicycling. It is the Watch the Road programs goal to try and increase the number of students riding their bikes by teaching them how to ride safe,
and encouraging them by informing them of the benefits that come with riding a bike.
12/22/2011
On December 12, 2011, the National Highway Traffic Safety Administration (NHTSA) released a report on distracted driving in the past year, which
pointed out that texting while driving has increased 50% over the year. Although texting and driving is illegal in 35 states, it has increased
significantly. The NHTSA report points out that there were 3,092 deaths in 2010 caused by distracted driving. Through scouting out intersections,
and using over 6,000 telephone surveys, the study found that 50% of people age 21-24 admit to texting and driving on a regular basis. Based on the
results, the NHTSA has recommended a ban on all portable electronic devices for drivers.
Texting and driving has become a very bad habit nationwide, and has shown no signs of improvement. Taking your eyes off the road while driving
is incredibly dangerous, which every time somebody looks at their phone to send a text message or surf the web, increasing their chances of getting
in an accident. Los Angeles Department of Transportation and Watch the Road want to remind drivers to avoid using all hand held electronics while
behind the wheel to ensure their safety, and the safety of other drivers and pedestrians.
11/29/2011
On Monday November 21, 2011, the City of Los Angeles held a Press Conference for the opening of a brand new bike lane on Spring St. The bike lane
is bright green, and is a designated lane for bicyclists. The lane is about six feet wide, and has a four foot buffer zone to separate itself from
cars in order to ensure bicyclist safety. This new addition to Spring Street, which stretches 1.5 miles from Caesar Blvd. to 9th, is the first of
its kind in Los Angeles, and the city is hoping to build more.
The Watch the Road team had the chance to hand out educational materials to all in attendance, along with representing the program by placing one
of it’s biking messages on a poster next to the podium. The City of Los Angeles hopes to encourage people to ride their bikes more often in order
to help reduce congestion, along with helping the environment.
10/28/2011
LOS ANGELES-The City of Los Angeles Department of Transportation (LADOT) wants to remind parents that Halloween is a great time to teach
children about pedestrian and traffic safety.
Parents and other adults can help kids by demonstrating safe pedestrian behavior this Halloween.
LADOT has issued simple guidelines that will help keep children safe as they walk through neighborhoods this Monday.
1. Adults should accompany children and follow and teach safety guidelines.
2. Carry a flashlight.
3. Cross streets only at intersections and walk within crosswalks whenever possible - never cross in the middle of a block or between parked cars.
4. Look both ways when crossing the street as well as driveways.
5. Walk in well lit areas whenever possible.
6. Wear bright costumes if possible or use reflective tape on clothes and treat bags so that drivers can see you.
7. Choose costumes that are flame-retardant.
8. Remove masks that limit vision before crossing streets.
9. Remove any masks before crossing streets.
"Halloween is a perfect time to teach pedestrian safety because parents and children will be walking together," said LADOT General Manager
Jaime de la Vega.
10/18/2011
CicLAvia was recently held on October 9, 2011 in Downtown Los Angeles. The event features the rare opportunity for people to ride the streets of
Downtown Los Angeles on bicycle, skateboards, or on foot as the streets are closed off to motorized vehicles for the day. The idea for the CicLAvia
event originated off the Colombian based event, CicLOvia, which can be translated as bike path. The event was adopted by the City of Los Angeles in
October of 2010, and this past Sunday’s event was the third one held.
Members of the Los Angeles Department of Transportation joined together outside the Transportation building and rode as a group through much of
the CicLAvia course. In order to stand out as a group, everyone who participated received a complimentary Watch the Road T-Shirt with the LADOT and
CicLAvia name on it. The event is an important reminder to the City of Los Angeles that things like biking can be a great alternative to driving
everywhere as it helps reduce traffic, pollution, and helps keep people in better physical condition.
9/30/2011
The month of October, which is also known as “Walktober”, is International Walk to School Month. During this month, Watch the Road and various
other organizations will be encouraging students to walk to school instead of using a car. The number of kids walking and biking to school has
dropped down to just 13% in comparison to the nearly 50% of students that used to in the late 1960’s. Walking to school is something that should
be embraced by both students and their parents as it is a great way for kids to be independent, stay healthy, and help relieve congestion during
the morning around schools.
LADOT will be participating in a few different events throughout the month to promote “Walktober”. International Walk to School Day is on
Wednesday October 5th, which is when the majority of schools hold their Walk to School events. The main idea is to get kids and parents to all
walk to school, which can help them realize good routes to take to walk to school and hopefully make them realize that the walk isn’t as bad as
they may have imagined. The Watch the Road team will be participating in walk events at Trinity Elementary, John Adams Elementary, and Quincy
Jones Elementary.
Have fun this Walktober and remember to practice safe walking habits!
9/6/2011
The Watch the Road team is expanding its reach to our Spanish speaking audience by teaming up with Telemundo 52 for the upcoming media launch
during the 2011-2012 school year. Telemundo reaches out to 93% of U.S. Hispanic viewers around the world through their television programs, online
access, and a number of different events that bring the whole community together. One such event is the Fiestas Patrias
being held on September 17
and 18 in Downtown Los Angeles. The event features a number of great things from celebrities, to food booths, and even health education and
examinations. The Watch the Road team has been given the fantastic opportunity of setting up a booth at the festival to hand out educational
materials and spread the word about our program. So be sure to attend with your friends and family! Our brand new Public Service Announcement will
be airing on Telemundo 52 starting September 5 and will run through late October. Be Sure To Check It Out!
8/11/2011
We hope everyone has been enjoying a fun and safe Summer so far! Be sure to check out this opportunity to keep the fun going!
Back to top 7/14/2011
As part of the one billion dollar project to widen the I- 405 and add a carpool lane, this coming weekend a stretch of the
I 405 freeway will be closed for 53 hours. On Friday July 15th, as early as 7 p.m., the ramps along the 10 mile closure of the I-405
will begin to be shut down and closure of freeway lanes will begin at 10 p.m. in order to ensure full freeway closure by midnight. The
freeway will be reopening by 6 a.m. Monday morning, July 18. Plan ahead and be prepared. Avoid Stress, Drive Less, and Be Safe! Enjoy your weekend!
Back to top 4/14/2011
The Los Angeles Department of Transportation has recently begun giving out free Watch the Road lawn signs to Neighborhood Council Offices.
The signs are used to help control traffic around busy areas, especially where kids may be present. Each of the Neighborhood Councils have the
opportunity to receive 110 free Watch the Road lawn signs upon request. LADOT has already received requests from eleven Neighborhood Councils
since posting their information on the Empower LA Blog. Be sure to check it out!
Back to top 2/10/2011
On Saturday February 5th, LADOT staff helped coordinate and participate in a free community health fair hosted by Trinity Elementary
School. LADOT provided the fair with the Safe Moves team, who set up a “Safe Moves City Traffic Course” where they put up a model of a city
and taught kids how to stay safe while riding bicycles in the street. LADOT was also able to arrange professional German cyclist Christian
Klugmann to do a demonstration on bike safety. The health fair featured various free medical services, which included: flu shots, body fat
analysis, and a blood pressure screening, among many other services. The fair promoted active living, and healthy eating, and featured a
presentation on preparing healthy foods The fair had many other contributors including St. Vincent’s Medical center, and the nursing association,
SNAPO, along with a special appearance and brief speech from Council Woman Jan Perry.
Back to top 1/28/2011
During the third week of January, members of LADOT provided supervision and assistance to students of Dolores Huerta Elementary School. Dolores Huerta coordinated an event with Council District 9 to walk to the Santee Educational Complex to view the show “Who Wants to be an Opera Singer?” LADOT was asked to provide educational materials for the students, along with conducting a brief lesson on traffic safety, and how to stay safe walking. Members of LADOT, including Los Angeles Traffic Safety Officers, and Los Angeles Police Department attended the actual event on Thursday January 20th to ensure student safety on the walk. On Tuesday the 18th, before the actual event, two members of LADOT went to Dolores Huerta and gave a brief lesson to each of the classes about keeping safe on their upcoming field trip. Each class was given good information on common mistakes that people make on the road, and how to avoid certain accidents from happening. The students were then given the chance to answer questions from the presentation and given a small prize for a correct answer. When the actual event came around on Thursday the 20th, it was clear that the lesson had paid off. The students followed all the rules, and no accidents occurred. LADOT is happy to have these opportunities to help out students and teachers in keeping safe while on the road. Remember to stay healthy, and safe, and remember to walk or ride a bike to school. Back to top 1/14/2011
The Los Angeles Department of Transportation’s Watch the Road program is continuing its pedestrian and bicycle safety education program to elementary school students in the Los Angeles community. For the 2010-2011 academic year, the program is collaborating with twelve schools in South Los Angeles by introducing educational and material resources that increase parent and student awareness about the benefits of walking and biking as a safe and healthy transportation alternative. In addition to safety, the program emphasizes the importance of walking and biking to school through a multi-faceted approach that includes the elements of health and environmental stewardship. The program’s message, “Be safe, be healthy and help the environment. Walk or bike to school,” incorporates all three elements that address various issues which are more prevalent in lower-income communities, such as childhood obesity, pollution and smog and traffic incidents and fatalities. **Listed below are the major findings for the pre-surveys conducted in South Los Angeles: • 54% of students walk to school. • 35% of students walk everyday. • 7% of students ride their bicycles to school. • 90% of parents are willing to accompany and supervise their child while walking to school and 92% of parents are willing to accompany and supervise their child riding to school, respectively. • There exists a nearly equal distribution in parents’ willingness to let their child walk or bike to school for families living less or greater than two miles from the school. The breakdown is as follows: walking: 63% living less than two miles, 37% living greater than two miles; biking: 60% living less than two miles, 40% living greater than two miles. **Listed below are comparative statistics for the pre-surveys conducted in both West and South Los Angeles: • There is a much more equal distribution regarding distance for students attending school in South Los Angeles with 58% living less than two miles of their respective school. For West Los Angeles, 80% of students lived less than two miles from their respective school. • Compared to 90% and 92% for walking and biking, parents in West L.A. were 79% and 78% willing to accompany and supervise their child while walking or biking to school. • In West L.A., 10% of parents living less than two miles from their child’s school were willing to allow their child to bike to school as opposed to 60% in South L.A. The amount of parents willing to let their child walk in West and South L.A. was equally proportional at roughly 60% for those living less than two miles away. • Each set of surveys displayed similar parental attitudes with traffic and unsafe drivers as being the greatest concern and impediment for permitting children to walk or bike to school. • In West L.A., 19% of families earned incomes less than $50,000 in stark contrast to 96% of families in South L.A.Back to top LADOT Reaches Out With OnDemand Cable and Receives Positive Results from Partnership with CCNP Since September of this year, the Department of Transportation has given people the chance to receive educational materials through the OnDemand cable service. Viewers who see Watch the Road’s public service announcements are given the option to go OnDemand and view our educational videos. The videos are three minutes long and discuss topics dealing with healthy eating, and traveling safely to school. Viewers also have the option of having our educational messages sent to their homes for free. These messages come in both English and Spanish and are sent to the viewers homes after making the order. So far, results have shown that our “Banana vs Donut”, the educational video on healthy eating, has been the most popular. Watch the Road’s partnership with Central City Neighborhood Partners (CCNP) has also shown positive results. CCNP has set up different accounts with Social Media to help promote Watch the Road’s message of traffic safety, and healthy living. After their latest review, the social media outreach has reached 7,107 contacts, and is fast-growing. The Social Medias used include Facebook, MySpace, Twitter, and YouTube. The most popular form coming from videos on YouTube, which has over 4,000 views. CCNP plan to release a new video on driver’s education in the near future. Back to top 10/21/2010
Watch the Road and the City of Los Angeles Department of Transportation (LADOT) wants to remind parents that Halloween is a great time to teach children about pedestrian and traffic safety. LADOT has issued simple guidelines that will help safeguard children on Halloween night and whenever they walk in their neighborhoods at night. 1. Adults should accompany children to make sure safety rules are followed. 2. Cross streets only at intersections and look both ways before crossing a street. 3. Walk within crosswalks. 4. Wear white or reflective clothing so that costumes are bright enough to be seen at night by motorists. 5. Add reflective tape to bags to collect treats. 6. Choose costumes that are flame-retardant. 7. Children should carry flashlights. 8. Walk in well-lit areas. 9. Remove any masks before crossing streets. 10. Look before crossing driveways to make sure vehicles are not backing up. 11. Never cross a street in the middle of the block or between parked vehicles. The best safety lesson parents can teach to their children is to model the correct pedestrian behavior. Back to top 10/14/2010
The Los Angeles Department of Transportation took part in the International Walk to School Day events early this October at several schools.
The event drew a large crowd of both students and city officials to help make it a very special day. The International Walk to School Day took
place throughout schools all over Los Angeles. LADOT attended the event at Central Region Elementary #17, Normandie Elementary, and Accelerated
Charted Elementary School where Councilwoman Jan Perry arrived to escort the students across the street to their schools. Also present at the
events were officers from the Los Angeles Police Department (LAPD) who gave traffic safety advice to the students. Another learning opportunity
for the students came from public health providers like the American Academy of Pediatrics (AAP), and the School Nurses Act to Prevent Obesity
(SNAPO), who gave tips on how to live a healthy lifestyle. LADOT hopes to give students a positive look on walking and biking to school, along
with keeping healthy by staying active. Be sure to check out the International Walk to School Website for more information.
10/5/2010
The Los Angeles Department of Transportation will be taking part in the International Walk to School Day early this October.
The event is sure to draw a large crowd of both students and city officials to help make it a very special day. The International Walk to
School Day will be taking place throughout schools all over Los Angeles. LADOT plans to attend the event at Central Region Elementary #17,
where Councilwoman Jan Perry is planning to attend. Also present at the event will be officers from the Los Angeles Police Department, who
will be giving traffic safety advice to the students. Another learning opportunity for the students will come from public health providers
like Pediatricians giving tips on how to live a healthy lifestyle. LADOT hope to give students a positive look on walking and biking to school,
along with keeping healthy by staying active. Be sure to check out the International Walk to School Website for more information.
9/28/2010 The Los Angeles Department of Transportation’s Watch the Road campaign has recently teamed up with the Central City Neighborhood Partners (CCNP) to help raise traffic safety awareness. Working with CCNP will also include partnering up with the Los Angeles Galaxy, Modern Parking, Area Schools, CCNP Partners, Good Samaritan, along with La Curacao. CCNP will be displaying more than ten “12 X 24” posters at transit shelters across the city starting on October 28th, along with numerous other advertisements at bus shelters and in actual transit buses. Our Watch the Road website will be featuring a hyperlink to CCNP and their various other websites. CCNP along with Watch the Road have set up accounts with both Twitter, and with Facebook, which has received over 600 hits in just over the one month that it has been around. Be sure to check out CCNP’s Watch the Road website, which features links to their Facebook, and Twitter accounts. Back to top 7/30/2010 The program’s long-range goal is to increase the number of students who walk and bike to school by 5 percent at all six schools within 2 years. SRTS focuses on educating children and local residents about traffic safety and how bicycling and walking to school can be an appealing transportation alternative. Changing the attitude of parents and children about walking or bicycling is an important element of the program. As parents embrace the program and become actively involved, the long-term outcomes will not only benefit the children health, but also enhance the overall quality of life in the community. As part of the SRTS assessment criteria, a Pedestrian/Bicycling survey was developed to evaluate the effectiveness of the program. In spring of 2010, surveys were distributed at the beginning and end of the academic year to each school to measure the program’s success. Based on the first year survey results, we saw a significant increase in both the number of students who walked and biked to and from school per week and an overall increase in the willingness of parents to accompany and supervise their children while walking or biking to school. Highlighted below are some of the major findings:
Copies of the Pre and Post surveys filled out by parents are availble online. Back to top 6/14/2010 The Safe Routes to School program is airing two of its public service announcements, from June 10 to July 9, on Time Warner Cable during daytime broadcasts of the World Cup Soccer Series. The PSAs will be broadcast in Time Warner’s Central Los Angeles, Hollywood and West Los Angeles areas on the Galavision channel over a period of five weeks. Safe Routes to School is a federally funded educational program that seeks to improve pedestrian and bicycle safety around schools. One of the program's goals is increasing the number of students who walk and bicycle to school. The Los Angeles Department of Transportation’s Safe Routes to School program, which developed the public service announcements along with Time Warner Cable, has been exceptionally successful in promoting its safety messages through Time Warner’s Video on Demand channel. The Department invites you to join more than 1,000 others who have accessed the VOD channel and requested more information about Safe Routes to School. Program information is available online for the Safe Routes to School program guide and the Kidsteps pedestrian safety brochure. A safety message from the Department of Transportation's Watch the Road campaign is also available in poster format in English and Spanish. Back to top
5/27/2010 Watch the Road and its partnering agency, the California Highway Patrol, urge you to take caution on the road this holiday weekend: Don’t forget to buckle up! According to the National Highway Traffic Safety Administration, about 38 people who are not buckled up are killed in motor vehicle crashes each day. Teens, young adults, men and nighttime riders are least likely to buckle up. Fines for failing to buckle up have increased to $142 for first-time offenders in California. For children under 16, the penalty can reach $445. Keep your family safe on the road. Day or night, don’t forget: Watch the Road! To learn more about the state and national "Click It or Ticket" campaigns, visit the California Highway Patrol or the National Highway Traffic Safety Administration. Back to top
5/13/2010 The Safe Routes To School Program is pleased to present the April and May 2010 editions of "Nutrition Nuggets," a newsletter for parents to help explore food and fitness for healthy children. By promoting active lifestyles for children, “Nuggets” support the program’s goals to increase the number of students walking and bicycling to school. “Nutritional Nuggets” will return in September, after taking a summer break. View PDF versions of the monthly editions: Back to top
4/28/2010 Watch the Road visited Castle Heights Elementary School for Earth Day, on Friday, April 23. There was a school-wide assembly to promote the Safe Routes to School program; the assembly included a presentation by German Professional Cyclist Christian Klugmann. The school unveiled new bike racks, courtesy of the Safe Routes to School program, to accommodate an additional 24 bicycles. Bicycle safety booklets and bicycle reflectors were distributed to students. My Safe L.A. attended the event and shot footage of students walking and bicycling to school for an upcoming city-wide safety documentary. Back to top
4/16/2010 Watch the Road is participating in Earth Day Fair at Canfield Elementary School in Los Angeles on Monday, April 19, 2010. The fair will host activities for all grade levels, including workshops to explore pedestrian and bicycle safety, healthy eating and recycling. Rock climbing will also be offered. Watch the Road will supply more than 300 bicycle reflectors for participating students. The Watch the Road staff will be present throughout the day at the school to provide information to parents about its traffic safety and education program. The Safe Moves educational program will also be on-site, courtesy of LADOT. The event is scheduled to start at 8:30 a.m. and end at 2:30 p.m. Back to top
3/8/2010 The Safe Routes To School Program is pleased to present the March 2010 edition of "Nutrition Nuggets," a newsletter for parents to help explore food and fitness for healthy children. Safe Routes to School helps educate children and parents about improved pedestrian and bicycle safety around schools. The program aims to increase the number of students who walk and bicycle to school.View the March 2010 Nutrition Nuggets newsletter. Back to top
2/11/2010 The Safe Routes To School Program press conference scheduled to take place Thursday, February 11, 2010 has been postponed and will be rescheduled for 8:30 a.m. on Thursday, February 25. The program is anticipated to promote healthy and safe habits among school-aged children. LADOT and the Los Angeles Unified School District, in conjunction with the Los Angeles Police Department and other partnering organizations, look forward to continuing the Safe Routes To School Program in South Los Angeles.View the program guide and program factsheet for more information. Back to top
1/25/2010 The Office of Mayor Villaraigosa, Councilwoman Jan Perry and LAUSD will hold a press conference in conjunction with LADOT to initiate the Safe Routes to School program on February 11, 2010. The event will be held at 1:00 p.m. at Normandie Elementary School, 4505 Raymond Ave., Los Angeles, CA 90037. This will serve as the kick-off event to announce the partnership between LAUSD and LADOT, with involvement from LAPD and other public agencies, to improve pedestrian safety in school zones.Schools in South Los Angeles are excited about the Safe Routes to School grant program as it will substantially improve the ability of children to walk or ride their bike to school safely. The program will help children arrive alert, refreshed and ready to do well in school and at the same time fight childhood obesity by promoting healthy lifestyles. In addition, encouraging walking and bicycling reduces air pollution and traffic congestion near and around schools. View the program guide and program factsheet for more information.Back to top
12/18/2009
The Department of Transportation’s Watch the Road program and Time Warner Advanced Advertising won a second advertising industry award for the PSA campaign they produced for the Safe Routes to School program. The PSAs, featuring spots that promoted healthy eating and the use of “walking school buses,” took the highest award, a Platinum Award, from the 2009 Audio Video Association Awards. LADOT employees created the concepts and scripts behind these announcements while Time Warner creative workers filmed and produced them. Visit the Ava Platinum Award winners page for more details. Back to top
12/3/2009
The Los Angeles Department of Transportation’s Watch the Road program recently was awarded the 2009 International Marketing and Communications “Gold Award” for a public service announcement it recently produced in partnership with Time Warner Digital Advanced Advertising for the Safe Routes to School campaign. The award was given by the Association of Marketing and Communication Professionals and chosen from more than 5,000 entries. The award signifies the PSA’s attention to detail and creative achievement. Winning a “MarCom” Award gives recognition to the creative talent of the Department’s employees on outstanding marketing and communication projects. More information on these awards can be attained by going to www.marcomawards.com on the Winner's Info section. Back to top
11/20/2009 Underscoring the region’s distinction as one whose infrastructure favors vehicles over pedestrians, a study released last week ranked the Los Angeles metropolitan area’s percentage of pedestrian traffic deaths the third worst among the nation’s 52 largest metros. Of the Angelenos who died in traffic-related incidents in 2007, 27 percent were pedestrians – more than twice the national average, according to “Dangerous by Design: Solving the Epidemic of Preventable Pedestrian Deaths.” The study, conducted by Transportation for America and the Surface Transportation Policy Partnership, also ranked Los Angeles a troublesome No. 27 on its “Pedestrian Danger Index.” The index allows statistical comparison among the number of pedestrian deaths in cities of differing size and number of commuters who walk to work. The PDI rankings showed Los Angeles was less dangerous for pedestrians than California cities such as Riverside, Sacramento and San Jose, but more risky than San Diego and San Francisco. In addition to ranking areas by the PDI, the study canvassed spending on pedestrian- and bicycle-related projects. An examination of California found the state spends a slightly lower-than-average amount on projects that could make pedestrians and bicyclists safer. That trend was particularly prevalent in Los Angeles: Annually, it spent only $0.45 per person on pedestrian and bicycle infrastructure – 69 percent less than the national average of $1.46. The study recommended cities create walkable communities, adopting complete streets policies and mitigating the effects of arterial streets. It also credited the federal Safe Routes to Schools program for more than doubling to $1.8 billion the amount spent on sidewalks, crosswalks and bicycle paths. LADOT receives two grants under this program. Want to view the whole report? Go to: http://t4america.org/blog/2009/11/09/dangerous-by-design/. Back to top
10/27/2009 Watch the Road and the City of Los Angeles Department of Transportation (LADOT) wants to remind parents that Halloween is a great time to teach children about pedestrian and traffic safety. LADOT has issued simple guidelines that will help safeguard children on Halloween night and whenever they walk in their neighborhoods at night. 1. Adults should accompany children to make sure safety rules are followed. 2. Cross streets only at intersections and look both ways before crossing a street. 3. Walk within crosswalks. 4. Wear white or reflective clothing so that costumes are bright enough to be seen at night by motorists. 5. Add reflective tape to bags to collect treats. 6. Choose costumes that are flame-retardant. 7. Children should carry flashlights. 8. Walk in well-lit areas. 9. Remove any masks before crossing streets. 10. Look before crossing driveways to make sure vehicles are not backing up. 11. Never cross a street in the middle of the block or between parked vehicles. The best safety lesson parents can teach to their children is to model the correct pedestrian behavior. For more information, please see the press release. Back to top
9/10/2009 The Department of Transportation is pleased to announce that its traffic safety and education program, Watch the Road, has been nominated to receive a local Emmy award. Watch the Road gained the nomination in the 61st Annual Los Angeles Area Emmy Awards for its 30-second public service announcement, "Pedestrian Awareness." The PSA, which aired on local channels in 2008, strikingly highlighted safety awareness for pedestrians. Local Emmy winners will be announced August 29.
You can watch the PSA on our Facebook page. Watch the Road received a 2006 Emmy award in the Best Public Service Announcement category for a PSA promoting bicycle safety. Back to top
9/10/2009 This Safe Routes to School brochure outlines a proposed Watch the Road program for over 30 schools in the City of Los Angeles. It will be used as a tool to promote Safe Routes to School and pedestrian safety. Watch the Road is very excited to introduce this to the public and we hope to encourage more children to safely walk or bike to school.Back to top
7/28/2009 West Los Angeles and San Fernando Valley cable viewers will soon be able to view Watch the Road’s two new Safe Routes to School public service announcements (PSAs). To be aired through Time Warner Cable beginning in September, the PSAs feature local schoolchildren to highlight the merits of a “walking school bus” and healthy eating. Both PSAs serve as instructional videos for parents, school officials and other stakeholders to initiate and sustain pedestrian safety programs at their children’s schools. The PSAs will air on many stations, including: ABC Family, Cartoon Network, Comedy Central, The Discovery Channel, The Food Network, TLC (The Learning Channel), Nickelodeon and TBS (Turner Broadcasting Service). Viewers can also watch these announcements in on-demand format, accessing them 24 hours a day. Viewers will be offered an option to request information about how to create a walking school bus and ideas to promote cycling to schools. Educational materials will be sent to those who request it, free of charge. More information about Safe Routes to School programs is available now at www.saferoutesinfo.org.
1/15/2009 On Thursday January 15th 2009, 3rd District Councilman Jack Weiss partnered with Los Angeles Department of Transportation and Watch the Road in announcing the Safe Routes to School program. Seeking to raise awareness, the event was well attended by parents and members of the community. The program has been implemented at six schools which will receive a total of $499,000 to help improve pedestrian and bicycle safety around the schools. Watch the Road would like to thank Principal Tamara Gullatt and Canfield Elementary School for hosting this event. Back to top
3/1/2009 LADOT was awarded a Safe Routes to School Program (SRTS) grant intended to improve conditions for children to safely walk and bicycle to school. LADOT will adopt the highly successful Watch the Road traffic safety education campaign to educate children and residents about safety and how proper behavior can make bicycling and walking to school a safer and more appealing transportation alternative. To encourage a healthy and active lifestyle from an early age, the program will promote pedestrian safety, healthy living, relieve traffic congestion and improve the quality of our air. To achieve these goals, the Watch the Road program will implement a Safe Routes to School program at six selected elementary schools. These pre-selected schools include, Canfield Elementary; Castle Heights Elementary, Clover Elementary, Overland Elementary, Palms Elementary and Sherman Oaks Elementary. Emphasizing education, encouragement, enforcement and engineering, Watch the Road seeks to create safe and long-lasting habits in children, while reducing the number of traffic-related injuries and fatalities. The California Department of Transportation recently awarded LADOT a Transportation Planning Grant i entitled" Environmental Justice: Context-Sensitive Planning --- Westlake Traffic Safety Plan and Program. The project funds will develop and disseminate a traffic plan and safety program that will improve the mobility access and safety needs of the Westlake Community. The program will adopt the city's Emmy award winning Watch the Road campaign, a traffic safety education program targeting bad behaviors that contributes to crashes.Back to top
10/31/2008 The City of Los Angeles Department of Transportation (LADOT) and the Watch the Road Program wants to remind parents that Halloween is a good time to teach children about pedestrian and traffic safety. LADOT has issued simple guidelines that will help safeguard children on Halloween night and whenever they walk in their neighborhoods at night. Have a happy and safe Halloween from Watch the Road and LADOT!Back to top
06/16/2008 Watch the Road esta colaborando con el Departmento de Policia (LAPD) para mantener al publico informado sobre estas dos nuevas leyes. Para más información acerca de estas leyes, pueden visitar la página de California Highway Patrol al http://www.chp.ca.gov/pdf/media/cell_phone_esp_faq.pdf. Para crear mas conocimiento, la campaña (Watch the Road)
también se unirá con varias agencias de transito incluyendo
LADOT y Big Blue Bus. Adicionalmente, Watch the Road pondrá
anuncios de servicio al publico (PSA) en 10 estaciones de radio,
dos estaciones de televisión y otros numerosos medios de
comunicación. 06/13/2008 The Los Angeles Department of Transportation and Watch the Road, a traffic education and safety awareness program, are pleased to announce our campaign promoting public awareness of California's new cell phone driving laws. Two new laws limiting cell phone use while driving will change Californians' behavior when they take effect July 1. The first law will place restrictions on drivers age 18 and older; these drivers must replace hand-held cell phones with hands-free cell phones. The second law will curb the use of electronic devices by drivers younger than 18 entirely. Law enforcement will begin enforcing these laws July 1. For more information, please see our press release, fact sheet and safety tips. Back to top 06/13/2008 The Los Angeles Department of Transportation and the Watch the Road program will launch a public awareness campaign alerting Angelinos to California’s two new cellular phone use laws. The laws, which take effect July 1, 2008, will force drivers to use hands-free mobile devices and will prohibit drivers under the age of 18 from using cell phones at all. The campaign is partnering with several transit agencies including LADOT and Big Blue Bus. Watch the Road will additionally run public service announcements on 10 radio stations, two televisionstations and several other media venues. To create more awareness, the campaign will also partner with the Los Angeles Police Department to create public awareness about the new laws. More detailed information about the laws can be found on the LAPD’s website, or through the California Highway Patrol’s fact sheet. Back to top 05/23/2008 03/13/2008 03/12/2008 03/11/2008 08/04/2007 A kick-off press conference is scheduled for Thursday, August 2, 2007 at 10:00 A.M. at MTA Headquarters, located at One Gateway Plaza in downtown Los Angeles, CA.
09/30/2007 Please remember to watch for kids and watch the road, especially during the start of school, both in your neighborhood and throughout the City of Los Angeles.
6/30/2007 Over 459 applications for infrastructure and non-infrastructure projects were received. Out of these, DOT was the only one selected for funding under this program. 6/15/2007 Check the Top News portion of our site in mid-June in order to
find out more. 6/8/2007 Participants will include commissioners, representatives from the
City Council office, Neighborhood Councils, City of Los Angeles
staff and other local stakeholders. 5/25/2007 To request a copy of our public service announcements in order
to broadcast them, please visit the Request
Materials portion of our site.
8/18/2006 Watch the Road is eager to continue spreading the message of the importance of traffic safety. Our fall line-up is filled with many exciting local events that we hope will get the word out and draw much needed attention to this important issue. One upcoming event that we are particularly proud to be a part of is the Safety & Kids Traffic Summit on October 17-19. During this summit professionals from all over will explore and offer new concepts, programs and ideas on how to solve traffic problems that cause the needless injuries and deaths of our children. WTR will share its findings regarding traffic safety in Los Angeles and the success and accomplishments of the campaign. In addition to its participation in these proactive community events, WTR has distributed an additional 700 free WTR lawn signs to all council offices in the City of Los Angeles. These free lawn signs, which state, “Watch for Kids. Watch the Road” are available free of charge to all residents of the City of Los Angeles, by simply contacting your local council office. For more information on our upcoming events, please visit our“Calendar”
section on our homepage.
8/12/2006
6/20/2006 Scenario #1 - Kids Playing with Soccer Ball: A group of young kids are playing with a soccer ball at the park. The ball is tossed into a nearby street. An 8-year old girl among the group runs into the street after the ball without looking for traffic. She is struck by a speeding car. Scenario #2 - Man Reflecting on Lifelong Driving Behavior: A man agonizes over hitting a little girl with his car. He reflects
on his driving behavior during three stages of his life -- as a
child peddling a big wheel, a teenager riding a bicycle and an adult
driving a car. On September 15-17, 2006 Telemundo
will be sponsoring "Fiestas Patrias," a celebration of
Mexico's Independence. This 3-day celebration will take place at
Salt Lake Park in the City of Huntington Park and will include food,
music, dancing, games and much more. Watch the Road is delighted
to be a sponsor of this exciting celebration. Please come out join
Watch the Road in promoting traffic safety during this weekend of
family fun. For more information please visit the Telemundo website
by clicking here.
8/20/2006 Once again Watch the Road is excited to be partnering up with Power
106, LA's #1 Hip-Hop and R&B radio station for another big event.
Watch the Road will be a proud sponsor of the 2nd annual Comedy
Fiesta to take place Sunday August 20th at the Verizon Wireless
Amphitheater. Some comedians scheduled to perform are Gabriel Iglesias,
Cheech Marin, Lisa Lampanelli, Kat Williams, and Mike Epps to name
a few. Watch the Road looks forward to reaching the large crowds
that are expected about the importance of traffic safety. For more
information regarding Comedy Fiesta or the station please visit
the Power 106 website by clicking
here.
7/5/2006
Power 106, LA’s #1 Hip-Hop and R & B radio station, is
having their annual summer Powerhouse concert at the Anaheim Pond.
Watch the Road is a proud sponsor of the concert and will be participating
in the day’s events by distributing our collateral material
and promoting safe roadway behaviors. In addition, there will be
a raffle of two bicycle cruisers at the concert to promote bicycle
safety. Please visit the Power 106 website by clicking
here for additional information regarding the concert or the
station. 7/5/2006 Watch the Road is excited to be airing two new bilingual public
service announcements (PSA) in mid-June 2006. The two new PSA’s
address bad driver behavior and pedestrian safety. They are impactful,
cutting edge, and hard-hitting and we hope they will bring much
needed attention to this important issue and help change people’s
bad roadway behaviors in order to save lives. 3/3/2006 Watch the Road will be unveiling (2) two new messages in the beginning
of March: cell phone safety “It's your life on the line.”
and tailgating “Tailgating causes crashes. Back off.”
These new safety messages can be seen on hundreds of LADOT buses,
Santa Monica buses and on our changeable street message boards. 3/3/2006 Watch the Road will be broadcasting our public service announcements
on network television on KCBS Ch. 2 and KCAL Ch. 9. You will be
able to view these PSA’s during the upcoming NCAA Regional
Finals games on March 23-26, the NCAA Quarter-Final Championship
game on March 26, as well as morning and afternoon newscasts. Watch
the Road is also currently broadcasting these PSA’s on four
popular radio stations: KIIS 102.7, POWER 105.9, KROQ 106.7, and
in Spanish on KLAX 97.9. Also, KLAX and KCBS have posted a link
to the Watch the Road website on their websites. 3/3/2006 The Los Angeles Department of Transportation’s Watch the
Road campaign is excited to be a co-sponsor of the upcoming LA Marathon,
which will take place on March 19, 2006. The Watch the Road campaign,
in partnership with Telemundo Channel 52, will be airing new public
service announcements that will be broadcast the day of the race.
In weeks prior to the marathon, Telemundo will also run short news
stories and other media coverage regarding the campaign with TV
personality “El Gordo” as the spokesman. A link has
also been posted to our Watch the Road website on the Telemundo
home page. As part of our partnerships with KROQ, KLAX and Telemundo
Ch. 52, they also will be managing booths at the Los Angeles Marathon
and be distributing our educational material 3/22/2005 "How often do Angelenos run red lights? Do Los Angeles drivers
yield for pedestrians? Do LA pedestrians look both ways before crossing
the street?" These are some of the questions asked by AirTalk's
Larry Mantle. Dan Mitchell, transportation engineer and author of
a Los Angeles study on congestion, joins Larry to share some of
the early observations of this ongoing study about Angeleno's driving
habits. What are some of the bad driving behaviors that you have
noticed? Do you do any of them yourself? 6/5/2005 For the complete article, click here (pdf). For awards pictures, click here. 5/3/2005 The LA Dodgers are teaming up with the Watch the Road campaign to deliver traffic safety messages at their home games in the 2005 season. Ads promoting safe driving, walking and bicycling will be displayed on the Dodger Vision screen, and the announcer will remind fans about traffic safety before they depart and get back in their cars. The WTR campaign complements the LA Dodger's "Be A Good Neighbor" campaign. Additionally, the Dodgers will host a pre-game ceremony for the "WATCH THE ROAD" slogan contest on June 5th, 2005. Over 500 school children will participate in activities and a slogan contest related to traffic safety. At a 12:30 ceremony before the home game with the Milwaukee Brewers, WTR will recognize our supporters and announce the winners of the traffic safety slogan contest. Come and root for your school and, of course, the Dodgers! For the Dodgers 2005 schedule, click here 12/9/2004
10/30/2004 Toll Free: (866) 580-5280
10/13/2004
9/30/2004 The County of Los Angeles and Cities of Los Angeles, Pasadena and West Covina join forces to focus on Pedestrian Safety via united bus shelter and bench ads Recognizing that traffic safety crosses jurisdictional boundaries, the County of Los Angeles and three cities in L.A. unite to deliver traffic safety messages on over 600 bus shelters and benches. The ads were made possible through the support of OTS, L.A. County, the participating cites, Norman Bench Advertising and Viacom Decaux. On 9/30/2004, the Florence Firestone Community Enhancement Team, in conjunction with the County Board of Supervisors, will unveil 70 ads for the Watch the Road program in the Florence Firestone Community. This effort is part of a larger effort by the County of Los Angeles Department of Public Works (LACoDPW) to place over 400 bus shelter ads throughout the county unincorporated area to raise public awareness in conjunction with their overall program on pedestrian safety and mobility. The ads will pop up next in East Los Angeles and then throughout the region. The 6:00 p.m. unveiling at Florence and Firestone will also have members of the local Chamber of Commerce, CHP and other community leaders in attendance. On the same day, the City of Los Angeles, through the generous support of Norman Bench Ads, will place 200 messages on bus benches citywide reminding bus patrons and others to "Look before you cross. Cars may not see you. Watch the Road." These catchy yellow and black signs pay tribute to the fact that although pedestrians are involved in only 7% of traffic collisions citywide, pedestrians tragically account for over 40% of traffic related fatalities! Additionally, through the generous support of Viacom Decaux, 100 bus shelter ads will sport the same message on bus shelters in the City of Los Angeles. The Cities of Pasadena and West Covina also took steps to highlight this public safety issue by placing five ads each in their city. Printing for the ads in these cities were all paid by a grant to the City of Los Angeles from the California Office of Traffic Safety. Click here to see sample ads AND E-mail us if your city can participate! Back to top 8/12/2004 7/29/2004
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