The Watch the Road team is launching its Spring 2012 media campaign with a brand new campaign message (featured above) and a new Public Service Announcement (PSA). WTR will be launching the new campaign during the month of April in coordination with Distracted Driving Awareness month. CBS Outdoor will be displaying messages throughout Los Angeles on various bus shelters, and in Metro buses around the city beginning Monday April 9. KTLA will also air WTR PSA’s beginning that same day, and will be putting together a contest with Normandie Elementary later in the month. LADOT is collaborating with Time Warner Cable to create the new PSA, which is set to be aired at the end of April 2012, and will offer viewers our educational materials through Video on Demand (VOD).

Watch the Road’s latest message was designed by our team with the goal to promote kids and adults staying alert while driving, walking, or riding. This new message will be featured not only through the new WTR media campaign, but also with the City of Santa Monica, and West Hollywood. The City of Santa Monica will be featuring the messages on their Big Blue Bus line, while West Hollywood plans to post the messages on street signs throughout the city. LADOT is also giving out the Watch the Road traffic calming lawn signs to the Los Angeles Council District Offices to be distributed to its constituents. Be sure to contact your District Office if you think you might be interested.

If you are interested in receiving FREE Watch the Road educational materials please send an e-mail to one of the following addresses:

Luz Echavarria: luz.echavarria@lacity.org

Eric Wright: eric.wright@lacity.org